Prof. Cheol Park

Korea University, South Korea

Cheol Park (Ph.D. in Business Administration) is a Professor at Korea University, South Korea. He received his B.A. in Economics, M.B.A. and Ph.D. from Seoul National University. He worked for Samsung as assistant manager of global marketing before joining academic area. He has been a visiting scholar at Vanderbilt University, University of Hawaii, and Mongolia International University. His research interests include marketing in digital environment and sustainable management with creating social value. He has published papers in influential journals such as International Marketing Review, Journal of Business Research, Industrial Marketing Management, and Journal of Interactive Marketing.

 

Keynote Speakers for ICEBA 2019

Prof. Marco Pollanen

Trent University, Canada

Marco Pollanen is a Full Professor in the Department of Mathematics at Trent University, Canada, where he was also the founding Director of the School of Business. He received his Ph.D. in Mathematics from the University of Toronto and his primary research interests are in the areas of mathematical finance, statistical simulation and modelling, and mathematical technology and computing. He has contributed numerous articles in international journals and to the organization of leading international conferences. His research has attracted over $1 million in funding and his achievements have been recognized nationally by a 2009 National Technology Innovation Award and a 2014 Desire2Learn Innovation Award.

Speech Title: Risk Management for Agricultural Production in Arid Regions

Abstract: Crop production is a dynamic process affected by different sources of uncertainty: production risk, market risk, financial risk, and institutional risk. We have developed models that can identify optimal agricultural management strategies under these risks. In this talk, we give an overview of an integrated food security framework we developed for Qatar that incorporates mobile technology for optimal decision making to mitigate risks. We also provide details of some of the financial risk management models developed for this framework.

Prof. Cheol Park

Korea University, South Korea

Cheol Park (Ph.D. in Business Administration) is a Professor at Korea University, South Korea. He received his B.A. in Economics, M.B.A. and Ph.D. from Seoul National University. He worked for Samsung as assistant manager of global marketing before joining academic area. He has been a visiting scholar at Vanderbilt University, University of Hawaii, and Mongolia International University. His research interests include marketing in digital environment and sustainable management with creating social value. He has published papers in influential journals such as International Marketing Review, Journal of Business Research, Industrial Marketing Management, and Journal of Interactive Marketing.

Speech Title: Electronic Word-Of-Mouth(eWOM) and Movie Sales

Abstract: Electronic word of mouth(eWOM) is communications among connected consumers on the Internet and becomes more reliable sources on products than marketing information. An eWOM plays a more important role in a competitive situation, because consumers are evaluating more than one alternative. Especially in the movie industry, online reviews by audiences play key roles in the financial performance of the movie. One of the main limitations of eWOM research is not to explain differences between cultures(Tang, 2017). The relationship between eWOM and firm performance has been verified by the product characteristics and review platform(You et al., 2015), but due to the complexity of language and expression, the cultural moderating effect has not been sufficiently explored(Tang, 2017). Recently, companies continue to be globalized, and marketing decisions to maximize eWOM effectiveness in other countries' cultures have become a big challenge for companies(Kumar et al., 2011). In this global environment, research that takes into account the negative effects of eWOM Characteristics of rival products is also limited. In this study, we analyzed the effect of eWOM characteristics on movie sales in competitive environment. We analyzed 10,371 data of 45 days from the opening of 252 movies released in Korea and US in 2017, 109 Korean movies were collected and 143 American movies were collected. Multiple regression analysis were conducted. As results, eWOM valence of rival movies had a negative effect on focal movie sales, and the effects of eWOM and competition factors were moderated by Korean and US cultural differences.
 

Prof. Donald Chang
Metropolitan State University of Denver, USA

Dr. Chang received his MBA and Ph.D. in marketing from University of Missouri-Columbia, BBA from National Chengchi University, Taiwan. His main teaching interests include international marketing, marketing research, and marketing strategy. Dr. Chang’s main research interests include strategic marketing, international marketing, crosscultural research, international leadership behavior, market orientation, service quality management, market research, innovation management, tourism and destination marketing, pricing strategy, among others. He has been a marketing educator since 1980s at a number of universities in the States and in Taiwan, including University of Missouri, University of Wisconsin, National Chengchi University (Taiwan), Tunghai University, Loyola University, and currently a senior professor at the Metropolitan State University of Denver.

Speech Title: Management-Subordinate Relationship, Market Orientation, and Corporate Performance: An Empirical Study

Abstract: Top management plays an important role in forming a market-oriented culture and delivering high quality services to customers. To date, limited empirical work has been done to examine the effect of management behavior and management-subordinate relationship in the marketing context. Marketing concept has been the foundation of modern marketing theories and practices. The significance of customer and market orientation, i.e., the implementation of the marketing concept, has been closely examined in the marketing and management literature. The present study investigates the impact of management behavior and management-subordinate relationship on organizational effectives, as measured by market orientation, service quality, and job contentment. Specifically, the following issues are examined: 

1.  How does management-subordinate relationship affect organizational effectiveness?

2.  What is the relationship between management behavior and management-subordinate collaboration?

3.  Is there a relationship between organizational effectiveness and business performance?

4.  Is there a direct effect of management-subordinate relationship and business performance?

Data were collected via a survey with 330 middle-level and lower-level managers from a variety of industry sectors in a major metropolitan area in the U.S. Constructs were measured by multiple items with 7-point Likert scale. Exploratory factor analysis was employed to examine their validity. The relationships among management-subordinate task relationship, organizational effectiveness, and business performance are supported. Specifically, among management-subordinate task relationship components, both the goal-oriented management behavior and common-goal relationship have consistent, significant effects on all performance measures. This illustrates the importance of goal setting and communication. Surprisingly, both market orientation and service quality also promote conflict between the management and the subordinates, while enhance job satisfaction and reduce job switch intention.  

The research findings offer important managerial and research implications. Future research may further examine the direct and indirect linkages among management behavior, collaboration, market orientation, job contentment, and various business performance factors in various companies, industries, and cultures. Additional future research effort may also be directed toward how various corporate factors, such as the choice of marketing strategy, influence a firm’s orientation toward the market and its customers to gain more thorough understanding of the overall corporate management-performance model.