Prof Gyu Myoung Lee, Liverpool John Moores University, UK and KAIST, Korea

Gyu Myoung Lee is a professor at the Liverpool John Moores University (LJMU), UK. He is also affiliated with KAIST, Daejeon, Rep. of Korea, as an Adjunct Professor since 2012. Before joining the LJMU in 2014, he worked at the Institut Mines-Telecom from 2008. Until 2012, he was invited to work at ETRI, Rep. of Korea. He worked as a research professor at KAIST, Rep. of Korea and as a guest researcher at NIST, USA, in 2007.

His research interests include Internet of Things, digital twin, computational trust, blockchain with privacy preservation, data and AI governance, knowledge centric networking and services considering all vertical services, Smart Grid, energy saving networks, cloud-based big data analytics platform and multimedia networking and services.

Prof. Lee has been actively participating in standardization meetings including ITU-T SG 13 and SG20, IETF and oneM2M, etc., and currently serves as a Working Party chair and the Rapporteur of Q16/13 on trustworthy networking and services and Q4/20 on data analytics, sharing, processing and management in ITU-T. He is the Vice-Chair of ITU-T FG-AN and FG-AI4A as well as the Convenor of CG-AIoT and Web3-adhoc. He was also the chair of ITU-T Focus Group on Data Processing and Management (FG-DPM). He has contributed more than 500 proposals for standards and published more than 200 papers in academic journals and conferences. He received several Best Paper Awards in international and domestic conferences and served as a reviewer of IEEE journals/conference papers and an organizer/member of committee of international conferences. He is a Senior Member of IEEE.

Prof. Lee received his BS degree in electronic and electrical engineering from Hong Ik University, Seoul, Rep. of Korea, in 1999 and MS, and PhD. degree from KAIST, Daejeon, Rep. of Korea, in 2000 and 2007, respectively.

Title: Trustworthy Data Economy in Decentralized Internet Towards Internet of Value

Abstract: Artificial Intelligence (AI) and the Internet of Things (IoT) are very important technologies for the future, and recently there has been a lot of research activity to combine AI and IoT, called AIoT (Artificial Intelligence of Things). In addition, data is becoming essential to support AI-based solutions with human interactions. Blockchain is revolutionizing the way transactions are recorded as a machine to create trust to support a trustworthy data economy with the visionary concept of Internet of Value. In this context, this talk will introduce the key concepts, features and characteristics of the decentralized Internet (i.e., Web 3.0 and its vision as the Internet of Value) in light of the emerging data economy. From the research on decentralized Internet, many researchers have recognized that there are security, privacy and trust concerns to realize a user-centric approach to decentralization. To cope with the negative effects of decentralized Internet, trustworthy data economy with AI is very important for the future digital economy. Therefore, starting from the new economic paradigm for cyberspace, data ecosystem and its characteristics, this talk will present future directions to support trustworthy data supply chain and trading to realize decentralized Internet with AI-based trust technology.
 

 

Prof.Piyush Sharma, Curtin University, Australia

Professor Piyush Sharma serves as John Curtin Distinguished Professor at Curtin University in Perth, Australia. He is ranked among the top 0.2% researchers in the world across all fields of research, top 60 business researchers in the global P-rankings based on publications in ABDC journals since 2013 and top 90 business researchers in Research.com ranking based on D-index. He was also recognised as the only Rising Star from marketing area among Australia’s Top 40 researchers across all disciplines in 2019. He currently serves as a member of the prestigious Australian Research Council (ARC) College of Experts (2022-2024) and Associate Editor (Marketing and International Business) for Journal of Business Research. He has also served as Regional Editor (Asia) for Journal of Knowledge Management, Senior Editor (Marketing) for International Journal of Emerging Markets, Co-Editor of Marketing Intelligence & Planning and Associate Editor for Journal of Services Marketing in the past. He is also a member of the editorial boards of top journals, including Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Service Research, Industrial Marketing Management and European Journal of Marketing, among others.

Professor Sharma is a multi-disciplinary researcher covering services marketing, international business, cross-cultural consumer behaviour, self-regulation, branding and marketing strategy, marketing-finance interface, and emerging digital technologies, among others. He has published 130 articles in top international journals, including Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Service Research, International Journal of Research in Marketing, Industrial Marketing Management, European Journal of Marketing (all ABDC-A* ranked), Journal of Business Research, Journal of Service Management, Psychology & Marketing, and other ABDC-A ranked journals. He has presented his work at more than 125 international conferences, delivered more than 60 keynote speeches and invited talks, and conducted dozens of research workshops around the world. He has also earned more than A$1.0 million in research income from diverse funding agencies and he advises many private, public and not-for-profit industry partners in community care, higher education, financial and healthcare services, and international business sectors, in Australia and overseas. He has also successfully supervised and continues to supervise 25 research students so far, besides mentoring many early and mid-career researchers in Australia and overseas. You may see his full profile here: https://staffportal.curtin.edu.au/staff/profile/view/Piyush.Sharma/

Title: Emerging digital technologies and professional services: Current and future research

Abstract: Despite the growing widespread interest in the emerging digital technologies (e.g., artificial intelligence, blockchain, internet of things, machine learning, robotics, augmented, mixed and virtual reality), most current research focuses on their impact in the consumer services contexts (e.g., education, healthcare, retailing, and transportation). By contrast, there is little research on the impact of these new digital technologies on the professional services despite their important contribution to economic growth and employment around the world and significant differences with consumer services in their decision-making process. A recent special issue of the Journal of Service Theory and Practice special issue addresses this important research gap and extends growing research on the role of emerging digital technologies in professional services context. In this keynote talk, I will share my experience of managing this special issue and the key findings from the eight articles finally selected for publication in this special issue. These articles use diverse conceptual and empirical (qualitative and quantitative) approaches and are classified into three broad themes, a) Diverse theoretical perspectives, b) Challenges in digitalisation process, and c) Practical applications of digitalisation. I will conclude by suggesting an agenda for future research on this topic of growing importance for consumers, marketers, businesses, government agencies, investors and general public.

 

Assoc. Prof.Lee Chei Sian, Nanyang Technological University, Singapore

 

Chei Sian Lee is currently an Associate Professor at the Wee Kim Wee School of Communication and Information at the Nanyang Technological University in Singapore, where she is also the Associate Chair for Faculty. She is actively involved in research on issues related to everyday user-information interaction at work, school, or play.  Specifically, her research focuses on how digital and emerging technologies can be designed to facilitate everyday user-information exchanges and be used to change social behaviors, benefit communities, and create social good. She received her B.Sc. and M.Sc. degrees in Computer and Information sciences from the National University of Singapore and her Ph.D. in Management Information Systems from the University of Illinois at Chicago, Liautaud Graduate School of Business.

Title: Motivating Behavior in a Digitalized World: Understanding Gamification and Digital Nudging Mechanisms

Abstract: In the rapidly evolving landscape of digital interactions influencing and motivating user behavior has become a crucial aspect of various domains. This presentation explores the impact of gamification and digital nudging in driving positive behavior changes. Gamification, drawing from game design principles, introduces elements of play and rewards to engage and motivate users. Concurrently, digital nudging leverages subtle, choice-preserving interventions to guide decision-making. Together, these strategies offer a dynamic approach to shaping behaviors in digital environments. The presentation delves into real-world applications and examples. The ethical considerations surrounding the implementation of these techniques provide insights into their potential and challenges in today's digitalized world.