Prof. Jochen Wirtz, National University of Singapore, Singapore
h-index 100, Vice Dean of MBA Programmes
Jochen Wirtz is Vice Dean of MBA Programmes and Professor of Marketing at the National University of Singapore (NUS). He is also an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, and a Global Faculty member of the Center for Services Leadership (CSL) at Arizona State University. Previously, Professor Wirtz served as the founding director of the dual degree UCLA–NUS Executive MBA Programme (from 2002 to 2017), an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013), and a founding member of the NUS Teaching Academy, the university's think-tank on education matters (from 2009 to 2015). He holds a Ph.D. in services marketing from the London Business School.
Professor Wirtz is a leading authority on service management with more than 200 publications. His 20+ books include Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), Services Marketing: People, Technology, Strategy (9th edition, 2022), and Essentials of Services Marketing (4th edition, 2023). With translations and adaptations for over 26 countries and regions, and combined sales exceeding 1 million copies, these texts have become globally recognised leading service marketing textbooks.
In addition to his publications, Professor Wirtz has been recognised as one of the 86 highly cited researchers in economics and business for 2023 (Web of Science). This distinction places him among the world’s most prominent researchers, as highlighted by the Highly Cited Researchers 2023 list published by data analytics firm Clarivate. In recognition of his excellence in research and teaching, Professor Wirtz has received over 60 awards, including the prestigious Christopher Lovelock Career Contributions to the Services Discipline Award (the highest recognition from the American Marketing Association (AMA) service community), the Academy of Marketing Science (AMS) Outstanding Marketing Teacher Award (the highest global recognition for teaching excellence by AMS), and the top university-level Outstanding Educator Award at NUS. These accolades underscore his profound impact on both academic research and practical applications in service marketing. Professor Wirtz’s ongoing contributions ensure that he remains at the forefront of his field, where his expertise continues to shape the strategies of service businesses worldwide.
Dr Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little, KPMG, and major service firms around the globe. He has also been involved in several start-ups, including Dataswyft (www.dataswyft.io) and TranscribeMe (TranscribeMe.com).
Prof. Chei Sian Lee, Nanyang Technological University, Singapore
Associate Chair (Faculty) at the Wee Kim Wee School of Communication and Information
Chei Sian Lee is currently Professor of Information at the Wee Kim Wee School of Communication and Information at Nanyang Technological University (NTU) in Singapore, where she is also the Associate Chair for Faculty and the Chair of the NTU Teaching Council. She heads the Laboratory for Online Information Research and Education, where she conducts research on human-computer interaction and information practices, and digital nudging for learning. Widely recognized for her impactful contributions, she has been ranked on the Stanford–Elsevier World’s Top 2% Scientists List and is frequently invited as a keynote speaker at major conferences. She received a PhD from the University of Illinois at Chicago, Liautaud Graduate School of Business, as well as an M.Sc. and a B.Sc. in Computer and Information Science from the National University of Singapore.
Title: Digital Nudges: Opportunities and Challenges in the AI Era
Abstract:This presentation examines the role of digital nudging in learning. Digital nudging, a concept based on behavioral economics, can be seen as informational cues and signals that influence online behaviors positively. Informed by ongoing research initiatives, this presentation explores how digital nudges can be embedded in digital learning environments to guide learners, with implications for practical application in the workplace. The talk further explores human–computer interaction, user perceptions, acceptability, ethical considerations, and the future directions of digital nudges for both research and practice, focusing on how digital nudging can be responsibly designed to foster personalized and meaningful online experiences in the era of AI.
Prof. Gyu Myoung Lee, Liverpool John Moores University (LJMU), UK
Senior Member of IEEE
Gyu Myoung Lee is a professor at the Liverpool John Moores University (LJMU), UK. He was affiliated with KAIST, Daejeon, Rep. of Korea, as an Adjunct Professor from 2012 to 2024. Before joining the LJMU in 2014, he worked at the Institut Mines-Telecom from 2008. Until 2012, he was invited to work at ETRI, Rep. of Korea. He worked as a research professor at KAIST, Rep. of Korea and as a guest researcher at NIST, USA, in 2007. His research interests include Internet of Things, digital twin, computational trust, blockchain with privacy preservation, data and AI governance, knowledge centric networking and services considering all vertical services, Smart Grid, energy saving networks, cloud-based big data analytics platform and multimedia networking and services.
Prof. Lee has been actively participating in standardization meetings including ITU-T SG 13 and SG20, IETF and oneM2M, etc., and currently serves as a Working Party chair and the Rapporteur of Q16/13 on trustworthy networking and services and Q4/20 on data analytics, sharing, processing and management in ITU-T. He is the Vice-Chair of ITU-T FG-AINN as well as the Convenor of Web3-adhoc. He was also the chair of ITU-T Focus Group on Data Processing and Management (FG-DPM). He has contributed more than 500 proposals for standards and published more than 200 papers in academic journals and conferences. He received several Best Paper Awards in international and domestic conferences and served as a reviewer of IEEE journals/conference papers and an organizer/member of committee of international conferences. He is a Senior Member of IEEE.
Title: AI infrastructure and new business opportunities
Abstract: This presentation examines the role of digital nudging in learning. Digital nudging, a concept based on behavioral economics, can be seen as informational cues and signals that influence online behaviors positively. Informed by ongoing research initiatives, this presentation explores how digital nudges can be embedded in digital learning environments to guide learners, with implications for practical application in the workplace. The talk further explores human–computer interaction, user perceptions, acceptability, ethical considerations, and the future directions of digital nudges for both research and practice, focusing on how digital nudging can be responsibly designed to foster personalized and meaningful online experiences in the era of AI.